ǂHannuwa
This is an ancient word of the San people, indigenous to the Western Cape, and first encountered by early European travelers in the late 16th century.
It means the gathering of good fortune through living in sustainable harmony with our natural environment.
The word has been chosen by WOSA to describe the approach to winegrowing and winemaking adopted by South African producers, mindful of the need to protect biodiversity and natural habitat.
In the spirit of ǂhannuwa, participants in Cape Wine 2006 have been approached by WOSA to sign a commitment to working with nature for the benefit of all.
The commitment document calls on growers and producers to show their respect for the land and its people by farming sustainably; acting as custodians for the land and preserving it for future generations; nurturing a culture of respect among the people who work on wine farms and in wine cellars; promoting an environment of dignity, equality and upliftment; protecting the biodiversity of the winelands and safeguarding their rich heritage.
The principle of ǂhannuwa also underlies the Variety is in our nature positioning for Brand South Africa unveiled at the Pan-European Mega Tasting held in London last October.
This positioning is being underscored in advertising and merchandising initiatives in major markets and uses a wealth of visual material to demonstrate diversity of natural habitat, focusing on flora, birds and other elements of nature.
ǂ denotes click sound
